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Report flags vast scale of adtech’s ‘biggest data breach’
Breaches and Incidents
May 17, 2022
Tech Crunch
“RTB is the biggest data breach ever recorded,” argues the ICCL. “It tracks and shares what people view online and their real-world location 294 billion times in the U.S. and 197 billion times in Europe every day.”
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Irish Council for Civil Liberties (ICCL)
Real-time Bidding (RTB)
Advertisement Auction System
European users
US Users
Publisher
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