Smart Connected Products – featuring Forrester

Join Software AG and a guest from Forrester to learn how IIoT data enables equipment manufacturers to put the customer at the center of operations and transform their business with new digital services. For manufacturers of industrial, commercial, and medical equipment and instrumentation, having a good physical product is no longer enough. The era of make, sell, ship is over. Customers expect an experience through the lifecycle of their assets that fits their circumstances. Join Dr. Jürgen Krämer of Software AG and our featured speaker from Forrester, Paul Miller, for a discussion of the ways companies are leveraging data generated from IoT endpoints to create new digital solutions, better understand their customers, and shift to innovative new business models that encourage increased equipment installations.